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Field Notes · Insight & Clarity

The Psychology of Cancel Culture: Impacts on Mental Health

Cancel culture is the practice of publicly withdrawing support from someone, often online, after something they said or did is judged offensive, with the aim of pushing them out of social or professional circles. Psychologically, it is a form of ostracism: social exclusion delivered at the speed and scale of social media. Whether a given case is accountability or punishment depends heavily on who you ask, and either way it has real effects on mental health.

Where we stand

“Cancel culture” is a contested phrase, and whether a particular call-out is fair accountability or an unfair pile-on is a moral and political question this article doesn’t try to settle. We describe what public exclusion does to people, whoever is on the receiving end and whichever side the call-out comes from. We follow the American Psychological Association’s bias-free language guidance, which cautions against derogatory labels.

Why Is Cancel Culture Bad? The Psychology and Impacts on Mental Health

Whether cancel culture is “bad” depends partly on the case. What psychology can describe is what being cut off does to a person, and that part is consistent.

What Exclusion Does to the Mind

Being ignored, excluded, or rejected registers almost instantly as pain and threat. A major review of ostracism research found that even brief episodes produce sadness and anger and threaten basic needs for belonging, self-esteem, control, and a sense of being recognized. People then try to restore what was threatened. Some reach for reconnection: apologizing, seeking allies, working to be let back in. Others try to reassert control, which can look like hostility. That split may help explain why some people who are called out apologize while others double down.

The pain is not just a figure of speech. In a brain-imaging study of social exclusion, people left out of a simple virtual ball-tossing game showed more activity in a region also active in studies of physical pain, and the more active it was, the more distress they reported.

Exclusion that goes on for a long time is harder still. The same review found that chronic ostracism appears to wear down people’s capacity to cope, leading to depression and helplessness. For people already living with a mental health condition, a review of 52 experimental studies proposes a vicious cycle: symptoms can make exclusion more likely, and exclusion can deepen the symptoms.

One honest caveat: research on online shaming itself is thin. Most of what psychology knows comes from studies of exclusion in general, so this article applies that work rather than reporting experiments on cancel culture specifically.

The Mental Health Effects of Being Canceled

The experience of being “canceled” can have significant mental health consequences. Some people face extreme reactions, including death threats, after being publicly called out for their views or actions. People at the center of a cancel culture storm often describe anxiety, depression, and a deep sense of social isolation.

Those who join in aren’t untouched either. They may feel a sense of justice being served, then later remorse, guilt, or unease about the consequences, especially when a pile-on grows far beyond what they intended.

From Our Practice

Clients who have been called out and clients who did the calling out often describe the same thing from opposite sides: a sudden sense of who is still with them. People on the receiving end tend to swing between shame and anger. People who joined in sometimes carry an unease they don’t feel free to say out loud, because doubting the pile-on can feel like joining the other side.

Societal Implications of Cancel Culture

The Rise of Cancel Culture: Social, Cultural, and Technological Factors on Social Media Platforms

Cancel culture has been propelled by social, cultural, and technological factors. Socially and culturally, there’s growing awareness of and sensitivity to social justice, equality, and personal conduct. That awareness, while fostering positive change, has also brought more scrutiny of people’s actions and words, sometimes resulting in rapid public judgment.

Americans are divided on what that scrutiny accomplishes.

What the research shows

In a 2020 survey of 10,093 U.S. adults, 58 percent said calling people out on social media for offensive posts is more likely to hold them accountable, and 38 percent said it is more likely to punish people who don’t deserve it. The split was partisan: 75 percent of Democrats saw accountability, while 56 percent of Republicans saw undeserved punishment.

Technologically, social media has played a pivotal role. Platforms like X (formerly Twitter), Facebook, and Instagram offer a global stage for discussion, activism, and public shaming. They amplify voices but also accelerate outrage, making it easy for large groups to coalesce around a cause or against an individual with remarkable speed. Much of that outrage is manufactured for engagement, which is the subject of our post on rage bait. And when traditional institutions fail to address the concerns of marginalized groups, calling people out can become an alternative way of seeking justice and making grievances known.

Hindering Dialogue and Understanding: The Free Speech Debate

One of the central concerns about cancel culture is its potential to stifle open dialogue. A climate of call-outs can slide into cyberbullying, where people hesitate to express opinions for fear of being ostracized. Over time, that fear can narrow the range of views people are willing to say out loud.

Is that chilling effect real? In a 2019 global survey of almost 2,500 political scientists, the scholars most likely to feel silenced were those whose values didn’t match the culture around them: right-leaning scholars in liberal societies like the U.S., and left-leaning scholars in more traditional ones like Nigeria. The chill appears to be real, but it falls on whoever is out of step locally, on either side.

The Importance of Free Speech

Free speech is fundamental to a healthy democracy, and the rise of cancel culture has sharpened debate about its limits. Calling people out can hold individuals and organizations accountable for offensive behavior. It can also be used to silence marginalized voices and discourage critical thinking. A healthy balance lets people express their views without fear of disproportionate retribution while still holding them accountable for what they do.

Cancel Culture and Opportunities for Growth

Promoting Alternative Approaches

In place of the often punitive nature of cancel culture, some approaches foster accountability while leaving room for growth:

  • Constructive Dialogue: Encourage open and respectful discussion rather than immediate ostracism. This can lead to better understanding and more lasting change in attitudes and behavior.
  • Education and Awareness: Help people and communities understand the impact of their words and actions, emphasizing learning over punishment.
  • Restorative Practices: Apply restorative justice principles that focus on repairing harm and rebuilding relationships rather than punishing wrongdoers.
  • Compassionate Accountability: Hold people accountable in a way that acknowledges their humanity and capacity for change.

Fostering Accountability and Social Change

Calling people out can bring attention to real harms and open a conversation that wouldn’t otherwise happen. The ostracism research suggests why the form matters: exclusion with no path back tends to push people toward defensiveness or withdrawal, while accountability that leaves room for repair gives them somewhere to go.

Caught in a call-out?

Our DC therapists work with people on both sides of public conflict, from the shame of being called out to the unease of having joined in.

Alternative Psychological Theories and Concepts

Broadening the Perspective with Psychological Theories

A few classic ideas from social psychology help explain the group dynamics behind cancel culture.

Cognitive Dissonance in Cancel Culture

Cognitive dissonance, a term coined by Leon Festinger, describes the discomfort of holding beliefs, attitudes, or behaviors that conflict. In cancel culture, it can show up when someone’s actions or statements contradict their self-image or public persona. The framework helps explain why people often react defensively or with denial when confronted: admitting the contradiction would mean revising who they think they are.

Groupthink and its Role

Groupthink, identified by psychologist Irving Janis, is the tendency of a group’s desire for harmony or conformity to produce poor decisions. In cancel culture, groupthink can amplify one-sided views and suppress dissent, as members fear being ostracized themselves.

Social Identity Theory and Cancel Culture

Social Identity Theory, developed by Henri Tajfel and John Turner, holds that people derive part of their identity from their groups. In cancel culture, that can produce “us versus them” dynamics, where people align strongly with their group’s reaction and lose empathy for the “out-group.” The polarization feeds conflict and alienation on both sides.

Strategies for Mitigating Harm

If you’re on the receiving end, the exclusion research points to what helps most: people who remain connected to you offline, and a way to take responsibility where it’s due without accepting that one moment defines you. If you’re tempted to join a pile-on, it’s worth pausing to ask whether the response is proportionate and whether it leaves a way back. On a wider scale, platforms can help by designing for respectful disagreement rather than rewarding the most heated reaction.

The Complexities of Cancel Culture’s Impact on Mental Health

Cancel culture is a multifaceted phenomenon, and its effects vary with the person, the context, and the circumstances of each case. What doesn’t vary much is the experience of exclusion itself, which reliably hurts and, when it lasts, can wear down mental health.

The bottom line: whatever you think of a particular call-out, being publicly cut off registers as real pain, so accountability that leaves a way back is better for mental health on every side than exclusion that doesn’t.

If you’re in DC, you can see our therapists or get in touch. The first appointment is a full therapy session, not a screening call.

You don't have to navigate this alone

Our DC clinicians help people cope with public criticism, social exclusion, and the anxiety of online conflict, in a space built for understanding, not judgment.

Last updated: October 2026

This blog is for informational purposes only and does not constitute medical or mental health advice. Always consult with a qualified mental health professional for personalized guidance regarding your specific situation.

FROM THERAPY GROUP OF DC
Frequently Asked Questions
It depends partly on the case, and Americans are split. In a 2020 Pew Research Center survey, 58 percent said calling people out on social media is more likely to hold them accountable and 38 percent said it is more likely to punish people who don't deserve it. What psychology can say is that public exclusion reliably hurts, so accountability that leaves a way back tends to do less damage than exclusion that doesn't.
For the person called out, effects can include anxiety, depression, isolation, and in extreme cases threats to their safety. For bystanders, a climate of call-outs can make people hesitant to share their views. Research on political scientists found the chill falls hardest on whoever's values are out of step with the culture around them.
Being excluded registers as real pain and threat. Even brief exclusion produces sadness and anger and threatens needs for belonging, self-esteem, and control, and exclusion that lasts appears to wear down coping and can lead to depression and helplessness. People who join a pile-on can also carry guilt or unease afterward.
Being canceled means losing public support, and often social or professional standing, after something you said or did is judged offensive, usually through a wave of criticism on social media. Psychologically, it is a form of ostracism.
Research suggests the chilling effect is real but depends on where you stand. In a global survey of almost 2,500 political scientists, those whose values didn't fit the local culture were most likely to feel silenced: right-leaning scholars in liberal countries like the U.S., and left-leaning scholars in more traditional ones.
Humans depend on belonging, so being cut off registers as a threat. In a brain-imaging study, people excluded from a simple virtual ball-tossing game showed more activity in a region also active during physical pain, and more activity went with more distress.
Lean on the people who are still with you offline, take responsibility where it's genuinely due, and resist the conclusion that one moment defines you. Limit how much of the commentary you read. If anxiety, shame, or low mood persists or affects your work and relationships, a therapist can help.
Not necessarily. A call-out names a harm and can be part of accountability. It becomes canceling when the goal shifts to pushing the person out of their social or professional world, especially when there's no path back.
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